Dan Ochwat, executive editor, Store Brands talks the growing impact on marketing private brands and how the publication wants to highlight the most innovative efforts.
The chain is inspiring early purchases of its exclusive owned brand and branded products via a “Deal Days” event and new price-matching program just for the holidays.
CEO Giles Hurley addressed a plan to grow the chain’s market share throughout the United Kingdom over the next two years, including a pilot of a checkout-free store.