Dan Ochwat

Executive Editor
Send a Message

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

11/11/2021

BJ’s serves up store brands sides for Thanksgiving

Items are included in a promotion that could earn shoppers a free turkey.
11/11/2021

Supplements producer turns influencers into private brands

Healthy Extracts is giving influencers with more than 500,000 followers a way to develop a private label product.
11/10/2021

Hershey gets into the private label pretzel biz

Candy company bolsters salty snack business with $1.2 billion acquisition.
11/11/2021

Kroger refreshes diapers line as prices rise

Inflation, supply chain shortage cause diaper prices to increase but Kroger aims to counter that with a reintroduction of its Comforts brand.
11/09/2021

Petco develops exclusive holiday collection to reach pandemic-driven pet parents

More than 400 unique items from holiday-inspired toys, costumes and more for dogs, cats and small animals to be featured in its Merry Makings at Petco branded collection.
11/09/2021

Member’s Mark hits the road for the holidays

A Sam's Club food truck with own brand holiday treats will travel to locations, while five stores get big parking lot celebrations.
11/08/2021

Surprising seasonal store brand items at Trader Joe’s

Retailer curated unique own brand gifts for the holidays and talks wine.
11/07/2021

CVS demonstrates strong retail gains in Q3

COVID-19 vaccinations helped drive foot traffic and cash register rings at the front of the store.
11/07/2021

TreeHouse up for sale?

In line with very strong Q3 sales results, especially in its snacking and beverage and meal preparation divisions, the TreeHouse board approved a measure to explore selling the company.
11/07/2021

Collegiate athletes, private brands could make great teammates

With the NCAA now allowing college athletes to make money from their likeness, regional retailers could benefit from a store brand partnership.