Examples of our Creative Campaigns honorees of 2021 include grocers and specialty retailers with integrated campaigns, video, social, in-store displays and more.
Retailers could draw more attention to store brand salty snacks by using end caps, dominating prime shelf space and encouraging employees to recommend store brands.
Industry experts weigh in on retailers’ dilemma: Take promotional dollars from national brand manufacturers, or turn the cash down to focus on building own brands?
Retailers could better attract many single-person households with interesting, quality products packaged in smaller sizes, instead of just national brand knockoffs.
This year, more than 150 store brand food/beverage and non-food categories and subcategories posted dollar and unit sales increases — and total sales — that meet our Movers and Shakers criteria.