05/15/2023
CVS Adds Aluminum Bottled Water to Private Label Collection
The new Gold Emblem water comes in reusable aluminum bottles that encourage shoppers to limit their use of plastic.
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CVS Pharmacy is adding to its collection of private label items with the release of aluminum-bottled water from the Gold Emblem brand.
Available in three-packs or 20-ounce individual bottles, the new product is refillable and recyclable, BPA-free and made from 68% recycled aluminum material. The water reinforces CVS’ goal to reduce single-use plastic in store brand packaging and use in operations by 50% by 2030, an initiative that was launched last year.
In a recent survey from Acosta Group, 70% of consumers shop the pharmacy area at drug chains for non-prescription needs, and 69% shop for groceries, personal care and household items.
Woonsocket, R.I.-based CVS Pharmacy operates more than 9,000 locations nationwide.
